Welcome. We are UIMA. An association for music agencies. The COVID-pandemic brought us together and made us join forces. Not the first association to be established, but working for the independent artist with an eye on the broad picture. Our members are based in the Netherlands and working on the European scene, sometimes worldwide.
We spread know-how and best practices amongst our members to strengthen ourselves for what is to come and to broaden the base, for solidarity is the way forward.
From the start of the lockdown there have been regular online meetings between the founders of UIMA to discuss urgent matters facing our industry. This resulted in a successful national campaign ‘Liefde voor Muziek’ (For the love of music), where the whole of the Dutch music industry united to show our political leaders that a very important ecosystem in our economy is threatened in its existence. We have delivered a petition to the Minister of Culture (60.000 signatories) and advocated new means of support. In the meantime we joined the ‘Popcoalitie’, a coalition of the main industry players who discuss current issues and advise the government.
For us this meant we’ve had to unite ourselves in more appropriate form and so we started UIMA. Within our association our main focus is on:
- Sharing best practices and developments: as a peer-to-peer platform we collect (with input from our members) info on current rules, regulations and anticipate on future measures. We share best practices and experiences. You can ask us anything regarding the industry. We use this to strengthen our voice.
- Harmonizing rules and regulations: establishing a structure in which artists are able to tour again. Predictable and straightforward. Throughout Europe.
- Creating input for the Pop Coalition: your experience helps us to show the effects of (government) policy and creates opportunity to demand change.
- Consultation on all COVID-related measures.
Are you an agent based in the Netherlands and working mostly across the border? Then UIMA will work for you. Interested in membership, please contact us on email@example.com
The current board is made up by: Jeroen van den Bogert (BLiP Agency, chairman), Dion Verbeek (Octopus Agents, treasurer), Jurjen Mooiweer (Good Music Company, secretary), Jerome Williams (Earth Beat, general board member), Gijs Cals (Sedate Bookings, general board member)