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United Independent Music Agencies (UIMA) originated in March 2020 when the Covid-19 crisis hit the live music industry like a wrecking ball. A coalition of 7 Dutch European music agencies was set up to push for recognition of the economic value of live music, constructive government support and a coherent and green European live music policy.

UIMA strives for a sustainable, artist centric and green future for the live music industry.

Liefde Voor Muziek

Liefde Voor Muziek” (For The Love Of Music) is a special campaign set up by United Independent Music Agencies (UIMA) during the Covid-19 crisis. Its aim is to unite the complete Dutch Live music industry from the biggest companies to the self made crew members and to collectively flag the severe threat that the current crisis means to the future of live music in the Netherlands and in Europe.

“Liefde For Muziek” is a positive call for solidarity, a push for robust governmental support and a request for a constructive exit strategy out of the crisis. Liefde Voor Muziek combines a petition with a wide range of activities and concerts on National media and the internet.


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